2009 was an awfully difficult trading year for a lot of businesses. However, despite the longest sustained period of negative economic growth on record, 2010 looks to be a whole lot better.
What have you been doing with respect to marketing during 2009? Have you been talking to your best, most-valued customers? Businesses that continue to [...]
In the 21st Century, it is easy to assume that everyone with whom you are seeking to communicate has access to email. Promotional offers to customers increasingly require that the beneficiary has an email address to download a voucher. But what if your target audience does not universally have access to email and/or the internet?
Barbara [...]
The Role of Highly Personal Communication in Business
You might think that in this electronic age there is no place for the traditional greeting card in business. Gradually we have come to see electronic cards (e-cards) used for ‘personal’ communication. Furthermore, technology is allowing more and more smaller businesses to harness powerful e-marketing tools to send [...]