2009 was an awfully difficult trading year for a lot of businesses. However, despite the longest sustained period of negative economic growth on record, 2010 looks to be a whole lot better.
What have you been doing with respect to marketing during 2009? Have you been talking to your best, most-valued customers? Businesses that continue to [...]
Things like marketing and communications are not usually top of the agenda when it comes to builders and tradesmen. It’s all about getting the job done and then on to the next.
Team Trades is different. As Team Trades’ Phil Jarvis says:
“We want to communicate with our customers and continue the relationship once the work is [...]
In the 21st Century, it is easy to assume that everyone with whom you are seeking to communicate has access to email. Promotional offers to customers increasingly require that the beneficiary has an email address to download a voucher. But what if your target audience does not universally have access to email and/or the internet?
Barbara [...]
The Role of Highly Personal Communication in Business
You might think that in this electronic age there is no place for the traditional greeting card in business. Gradually we have come to see electronic cards (e-cards) used for ‘personal’ communication. Furthermore, technology is allowing more and more smaller businesses to harness powerful e-marketing tools to send [...]