Latitude 53

How many marketing emails do you receive every day?  How many of them do you open?  We are increasingly bombarded with email communications as the technology for mass emailing becomes cheaper and more widely available.  More and more small businesses are using auto-responder technology to communicate with their contact database.

Emails typically have a short shelf-life.  We open them (sometimes), we read them (occasionally) and then they sit in our inbox quickly disappearing off the bottom of the screen.

A greeting card is now a way for small business to differentiate themselves from their competition.  Think of it as a planned programme of highly personal marketing.  You want cards to go to your key clients on a regular basis.  If you add value to the card in some way – a set of hints/tips inside or something that ties in with your customers’ interests (e.g. sporting fixtures – see our quarterly sports cards and World Cup cards for examples).

Having something of value inside the card creates longevity.  In other words the card will sit on your customer’s desk for weeks or months – ideally until the next one arrives.  In this way you can keep your company in the minds of your customers for pretty much the whole year.

For more information about how to introduce greeting cards into your marketing and make this work for your business call Andrew Helm on 0844 504 5353.  Visit our website at www.latitude53.co.uk.

Find out about our brand new service!

Let us look after your customer database and do the mail out for you.  In many cases our personal approach to marketing will generate you more business AND SAVE YOU MONEY.

Call us to find out more 0844 504 5353.