Latitude 53

2009 was an awfully difficult trading year for a lot of businesses.  However, despite the longest sustained period of negative economic growth on record, 2010 looks to be a whole lot better.

What have you been doing with respect to marketing during 2009?  Have you been talking to your best, most-valued customers?  Businesses that continue to invest during a recession emerge more strongly during the upturn.  During the 80s, Burger King and MacDonalds had similar market shares.  MacDonalds marketed more aggressively during the 80s recession and the legacy of that MacDonalds continues to have a higher market share thank Burger King.

If you’ve been neglecting your customers during 2009 it’s not too late.  The new year represents a great time to send a card to your most valued customers.  There are two reasons to make a connection at this time:

1. It allows you to thank your customers for sticking with you during a difficult year; and
2. You can let your customers know that you are still trading i.e. that you were not a victim of the recession!

A card and a stamp will cost about £1.20-£1.30 and the value of the sentiment will be worth a whole lot more in repeat and referral business.

Start your programme of personalised marketing with branded greeting cards now!

Visit Latitude 53’s online shop to place your order.  Order and pay online – delivery within 7 working days.

For more hints, tips and ideas about how to use greeting cards as part of your marketing mix visit our website.